Understanding how
users interact with technology is the first
step to improving it.

Independent × Agile × Innovative


What We Do

Modern User Experience (UX) Research is broader than pure usability because it explicitly considers a range of factors in the effective domain such as user intentions and brand values. It overlaps with market research where data is based on opinions rather than behaviours.

User Experience testing asks your users/customers what they think of your website/app/software and also measures how well they can use it

Understanding how users interact with technology is the first step to improving it.

UX Research provides structured recommendations for enhancements based on user feedback and best practice that guides development.

Your Customers Digital Journey


There are two basic methods in UX Research: Focus group or in depth interview. These can be done in conjunction with online survey or analytics by other specialist providers.

With focus groups you get more feedback - more people give more stats but at a broader level. They don't examine at how individuals complete actual tasks in detail, but are particularly useful for “user acceptance” aspects of a review. Its more about what people think than what they do so focus groups are suitable for research conducted early in the design cycle.

In depth interviews are a classic usability technique used for measuring task completion and satisfaction and are more suitable later in the design cycle on a fully functioning system. You obtain detailed feedback on individual elements in a design. These are also used for stakeholder requirements gathering.

Services are aligned with the software development lifecycle, which recognises that development is iterative, particularly on the web.

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sTaKeholder and
user requirements

Use a formal process to gather and document the needs of users and stakeholders, then analyse and translate these into a set of specifications. This ensures that the requirements of end users and business owners are clearly defined and delivered on in the final release.

user experience

Usability evaluation is conducted through methods such as one-to-one task based usability testing or focus groups. Test designs with users at various stages of development – from early prototypes such as structural maps and visual designs by focus groups, through to late functional prototypes nearing launch. Identify 80% of usability issues in two to four weeks.


Elicit new content structures for larger websites or validate proposed structures through user testing with techniques such as open and closed card sorting.

Case Studies

Iterative testing across the software development lifecycle

Agile testing - Gov. Agency - User Buy-in

Usability testing of designs and user expectations

Customer expectations - Comparative review - Design optimisation

Pricing and Quotes


A typical UX study with 16 users in two 1.5h focus groups covering two demographics can be completed in 2-3 weeks at a cost of $4,000 plus recruitment charges, facilities hire and incentives and GST.

A typical UX study with 8 users in 1h in depth interviews with a single demographic can be completed in 2-3 weeks at a cost of $5,000 plus recruitment charges, facilities hire and incentives and GST.


Facilities, recruitment and incentives

We use City Group Rooms at 60 York Street, Sydney for facilities hire. Their pricing is on their website but to get an idea of costs, a recent study we conducted with two focus groups of 2h each over two nights with a hands-on component the facilities fee was $1,500

We use Ava Research to recruit users for our studies. This costs about $120 plus GST per person, depending on the demographic.

Participant incentives are about $120 per person depending on the demographic and length of session.


Get a Quote

Send an outline of your requirements to and you will receive a quote in two business days.

Include your location and company profile, a description of your objectives, the item under review (e.g. link to website), the demographics (users), known issues or research questions, suggested sample size (number of focus groups, etc), and timeframe.


UX Research

John Eklund: 0419 439 274
Name *
Dr John Eklund Bio

John Eklund started with a career as a Secondary Mathematics and Computing Studies Teacher. He specialised in the 3 and 4 Unit courses and in 1990 one of his students was placed first in the State in 4-Unit Mathematics. After completing a Masters of Education from The University of Sydney in 1992, he was appointed Lecturer in Educational Technology at The University of Sydney and later The University of Technology, Sydney. He completed a PhD in Education at The University of Sydney in 1999 in adaptive interface design. Leaving academia in that year, he took a role as Director of Educational Technology at Access Australia Co-operative Multimedia Centre (later Access Testing). This was a semi-government organisation established to build links between the higher education and the emerging IT sector. He worked as a lead instructional designer and educational technologist, and later Usability Analyst. Leaving Access Testing in 2007 he set up his own company, UX Research, offering services in digital human factors research and specialising in optimising online quote and signup flows for the Financial Services sector.

Today he selectively continues the work as a User Experience Researcher, University Lecturer and Senior Mathematics Teacher.

John has a black belt in Judo and is a classic car enthusiast.

A list of Dr Eklund’s publications may be found on Google Scholar here