What do people want from a [band] website?
While researching templates for a simple band website, I came across this neat article by Michael Brandvold (June 3, 2011) What Do Users Want in a Website Design? 76% Want You to Make it Easy! which sets out some important considerations:
- Don’t obsess over the visual design of your website
- Do obsess over the usability by your customers and prospects
- Don’t worry if you or the CEO think your website design does not look pretty
- Do worry about the conversion rate of your website (Are people finding what they need and completing their tasks?)
- Don’t use flash, heavy graphics, or tons of video
- Do use these things if it helps your customers get what they want from your website
- Don’t reinvent the wheel when it comes to design and layout
- Do use a basic layout that will be familiar to your customers
- Don’t differentiate with the design/functionality of your website
- Do differentiate your company by making it really easy for your customers to find what they want on your website
- Test, test, test! The only thing that matters is what your customers do on your website. Sit down with a potential customer, and watch them use your website. See if they can figure out how to get what they want; see if they can easily do the tasks you want your consumers to do. (e.g. “Show me how you would register for our free demo.”)
…And on that note; Merry Christmas 2011 from UX Research!
Wednesday, December 14th, 2011, 1:56 pm, News
