UX are your online quote, booking and signup specialists!
It has been an awesomely busy last few months for UX Research. It seems that many organisations are finally realising that a modest investment in customer research can lead to big changes in online completions for quoting and signups. This can make a large difference to their businesses. So far this year alone we have completed 10 usability studies on online quote, booking and payment processes, and would like to make the modest claim that we not only know how much this can improve your bottom line, but that we can do this quickly, efficiently and thoroughly. For example, our last review for a major client in the financial services sector yielded 34 prioritised design recomendations which should increase quote completions by 25% and signups by 10%. Does that sound a lot or a little? Their online business is over $10 Million per year.
Tuesday, November 3rd, 2009, 5:58 pm, News
