Major Telco benchmarking study completed
UX Research is proud to announce the completion of a major usability study for Vodafone Australia, benchmarking the quality of the user experience on the website through a comparative evaluation against local competitors Telstra, Three, Optus and Virgin against a range of usability criteria. The analysis also involved a 20 person task-based usability study with eyetracking and an accessibility compliance audit. This work provides Vodafone with an understanding of the strengths and weaknesses of their website with structured recommendations for improvements in line with best practice. It aims to position Vodafone as best of its kind for customer satisfaction and significantly increase ecommerce and self service via the web. The work demonstrates the increasingly strategic nature of usability work.
Monday, December 1st, 2008, 5:39 pm, News
