In 2009 it’s about business strategy and cost efficiency through customer centric design
In a time of financial uncertainty and recession, some companies are taking steps to increase business efficiency and reach new markets - increasing online sales, allowing more customer self-service and positioning themselves as best of breed. They can do this by understanding their position relative to their competitors, finding out what their customers want and expect of them, and then making online systems easier to use. Customer centric design is good business strategy and ultimately it saves money.
In 2009 UX Research will continue to provide expert outsource consultancy services that will improve online systems for business. We can do this better and more efficiently than other companies because we have the experience and a light ‘footprint’ that means you deal directly with the expert.
Sunday, February 8th, 2009, 10:00 am, News
