Digital agencies and usability
Alex White in Marketingmag.com.au makes some accurate observations on why Digital Agencies sometimes don’t incorporate user centred design techniques including usability testing into their processes – No time, no budget, lack of understanding, etc. It’s common for websites to be launched without clearly defined user requirements and without user consultation, and its no wonder these often fail to meet the expectations of the business. We are now seeing some turn-around, with some Agencies offering usability services such as testing as part of design. The problem is they are doing it themselves and sometimes without the appropriate expertise or level of independence from the design process. As he notes “Agencies just love encircling everything to do with a project”. At UX Research we specialise in usability – that’s all we do – consequently we can do it faster and better than others - it maintains its independence from the design process, and outputs make reference to best practice and standards. We think that clients should insist on independent and expert review processes as part of development
Tuesday, December 1st, 2009, 12:49 pm, News
