What We Do
Brand + Usability Research
We combine usability research with brand and customer satisfaction research to understand the impact your platforms are having on your brand strength, customer acquisition and loyalty.
We go further than conventional usability studies by telling you how your customers are using your digital platforms and also what the experience means for their relationship with your brand.
Mobile Device Optimisation
Your customer expects you to deliver a seamless experience across all their devices – regardless of screen size or mobility.
You need to understand how they use different devices in different ways to engage with your brand.
We evaluate user engagement across desktops, mobiles and tablets to help you develop the optimum brand and usability experience for your entire audience
Studio UX is our custom-designed research studio in the Sydney CBD which gives you a first-hand opportunity to see how your customers are interacting with your digital communication.
Our specialised viewing facilities allow you to watch the screen activity of each customer and listen to their views about your website, app or computer program.
We can manage the full project or support you in conducting your own project using Studio UX.
Your Customers Digital Journey
Our Process for User-Centred Evaluation of
Websites, Apps and Programs.
Customer profiling & brand pre-test
We profile participants for their attitudes, behaviour and experience. This includes a pre-test to establish each participant’s perception of the brand being investigated.
Decision making dynamics
We develop a map of decision making dynamics based on user’s engagement with the product or service.
DESIGN GUIDANCE RECOMMENDATIONS
Our recommendations cover at least the core dimensions of website content, architecture, navigation, enhancements and design.
We establish the underlying needs and motivations of the target audience in relation to the type of product or service being investigated.
Multi-channel usability testing
Mobile websites are no longer an option but are required as part of a web-presence, so where possible we evaluate on fixed and mobile devices
Brand health measurement
The impact of website functionality on brand health is significant and we compare pre-test and post-test perceptions to understand the differences.
We develop a user-segmentation within the project according to their perceptions of brand image, values and attributes
TASK COMPLETION TEST BENCHMARKS
We establish in-use benchmarks by requiring users to complete practical tasks that are central to the website functionality without assistance.
Customer Aquisition Retention and loyalty
Combining brand and usability evaluation, we put your customer at the heart of your digital development to help build your brand through stronger acquisition, improved retention and greater
Case Studies Online marketing campaign evaluation
Campaign Evaluation - Analytics - Strategy
Mobile study - Competitive Benchmarking - Decision Making
Iterative testing across the software development lifecycle
Agile testing - Gov. Agency - User Buy-in
Rebranding and site consolidation
Site Consolidation - Rebranding - Information Relevance
Usability testing of designs and user expectations
Customer expectations - Comparative review - Design optimisation
DR. John Eklund
John Eklund: 0419 439 274
Paul Costantoura: 0415 097 400