We can help you create a superb online experience for your customers, increase sales and decrease development costs. Understanding your customer's reactions and experiences on your website or software system, and how to improve it in line with best practice, will help your business.
UX Research undertakes most forms of usability, with special expertise in elearning, and can offer specialised services such as accessibility, eyetracking and web analytics through select alliance partners. Our aim is to offer these services with high levels of expertise for a comparatively modest fee.
Objective and expert advice that's independent from the development team or business owners can be critical to the success of your project.
January 27th, 2010
Recent user studies we have undertaken involving comparative visual treatments have re-enforced the importance of visual impact and brand identity as an important component of the user experience - one that sets the tone and expectation of the interactions to follow. Balancing seemingly disparate aspects of credibility, relevance and simplicity with impact, distinction and interest can sometimes best be resolved by polling your demographic with a focus group or survey.
Everytime I go to my local pool shop I marvel at their marketing - an image of a surgeon with a flask below is so far removed from what the real pool-guy looks like - are they kidding? Is this a joke? Would this be laughed at in a focus group? Maybe, but its undeniably high on impact and memorability.
