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Welcome to UXResearch

We can help you create a superb online experience for your customers, increase sales and decrease development costs. Understanding your customer's reactions and experiences on your website or software system, and how to improve it in line with best practice, will help your business.

UX Research undertakes most forms of usability, with special expertise in elearning, and can offer specialised services such as accessibility, eyetracking and web analytics through select alliance partners. Our aim is to offer these services with high levels of expertise for a comparatively modest fee.

Objective and expert advice that's independent from the development team or business owners can be critical to the success of your project.

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Latest news

What do people want from a [band] website?

December 14th, 2011

While researching templates for a simple band website, I came across this neat article by Michael Brandvold (June 3, 2011) What Do Users Want in a Website Design? 76% Want You to Make it Easy! which sets out some important considerations:

  • Don’t obsess over the visual design of your website
  • Do obsess over the usability by your customers and prospects
  • Don’t worry if you or the CEO think your website design does not look pretty
  • Do worry about the conversion rate of your website (Are people finding what they need and completing their tasks?)
  • Don’t use flash, heavy graphics, or tons of video
  • Do use these things if it helps your customers get what they want from your website
  • Don’t reinvent the wheel when it comes to design and layout
  • Do use a basic layout that will be familiar to your customers
  • Don’t differentiate with the design/functionality of your website
  • Do differentiate your company by making it really easy for your customers to find what they want on your website
  • Test, test, test! The only thing that matters is what your customers do on your website. Sit down with a potential customer, and watch them use your website. See if they can figure out how to get what they want; see if they can easily do the tasks you want your consumers to do. (e.g. “Show me how you would register for our free demo.”)

 

 

 

 

 

 

 

…And on that note; Merry Christmas 2011 from UX Research!

 

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